Why Auction with Ashland?

The auction is a time-proven and highly effective method of selling real estate that offers many advantages over the traditional method of selling real property. With widespread marketing and a prearranged auction sale date, the greatest advantage of the real estate auction process is that it puts the seller in control of when and how the property will be sold.

Advantages of Selling Real Estate with “Ashland”:

“Ashland” Auction Method	Traditional MLS Method
Focus is on subject property	Subject property is one of many being advertised or shown.
Settlement in 30-45 days	Property may remain on the market for months or years
Buyers act on Seller's schedule	Seller waits for Buyers
Realizes the property's true market value	Upside potential limited by asking price
Property sold without contingencies	Contingencies are common
Extensive advertising focuses on your property	Minimal advertising; heavy reliance on Multiple Listing Service

Sale Success - A sale by auction achieves the Seller's goal – selling the property – and frees the Seller/ Agent from dealing with Buyers who are not serious about purchasing the property.

Buyers Are Prepared to Buy - Pre-qualified Buyers come prepared to buy on the Seller's timetable. Buyers must present certified funds in advance to bid at any “Ashland Auction”. Extensive market exposure resulting from our High Intensity Marketing Program can generate a larger pool of potential Buyers at one time.

Settlement in 30 Days or Less - Buyers must settle within the specified time period stated in the Contract of Sale and Auction Terms. Most settlement time frames will be between 30 to 45 days. Auction reduces the Seller's carrying costs.

True Market Value  - A properly marketed auction property generates competition between Buyers. It should sell at it's true market value or possibly exceed what would have been received in a negotiated sale.

No Stressful Negotiation - Auction sales eliminate the often stressful negotiation process between Buyer, Seller and Real Estate Agents. There will not be any “going back and forth” asking for upgrades or concessions.  Properties are typically sold without contingencies.